Wide Angle View		35x Optical Zoom

Optical Image Stabilizer
Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon's Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.

without Image Stabilization		with Image Stabilization

Canon DIGIC 5 Image Processor
The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background.

Canon HS SYSTEM
The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC Image Processor, which actively reduces noise with high-speed image processing. The 12.1 Megapixel Canon CMOS sensor in the PowerShot SX40 HS incorporates advanced light reception technology that enhances sensitivity. The new DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM thus lets you use higher shutter speeds to capture clearer images with reduced noise and blur.

2.7-inch Vari-Angle LCD
The PowerShot SX40 HS features a convenient and highly useful 2.7-inch Vari-Angle LCD screen that swivels out almost a full 180 degrees. It also rotates through approximately 270 degrees, letting you tilt it up or down to shoot at low or high angles. You can compose freely even when shooting from difficult vantage points and use the full range of angle adjustment even when the camera is mounted on a tripod. You can even rotate the LCD facing forward to capture perfectly framed self-portraits and to join group shots. The PureColor System LCD screen has 230,000 dots, giving you a crisp, clear picture to make shooting, playback and using the camera's menu functions especially convenient.

Canon Full HD Video Advantage
In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the PowerShot SX40 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. The PowerShot SX40 HS shoots Full HD video at 24 frames per second, ensuring clear lifelike motion images with a beautiful cinematic quality. It also shoots beautifully detailed 720p HD video at 30 fps.

Dedicated Movie Button, Wind Filter and Optical Zoom While Shooting
It's never been easier to shoot videos with a PowerShot digital camera. The PowerShot SX40 HS has a dedicated movie button that lets you start and stop recording instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video recording mode. The camera is always ready to shoot stills or video whenever you want. The PowerShot SX40 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point-and-shoot cameras, the PowerShot SX40 HS lets you use the full range of optical zoom when you're shooting a video.

HDTV Playback via HDMI with CEC Support
It's easy to enjoy and share the videos you shoot with the PowerShot SX40 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot SX40 HS supports HDMI-CEC technology, you'll be able to control the playback of your images and videos on any CEC-enabled HDTV using the TV's remote control.

iFrame Movie Support
With the PowerShot SX40 HS, you can also shoot video in the Apple iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.

Intelligent IS
The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image.

Normal - Corrects for a wide range of camera movement when shooting stills.		Panning - Motion is detected so that IS does not interfere with desired camera movement.		Hybrid - Corrects for shift-type camera shake, which typically occurs in macro shooting.
Dynamic - Effective for video shooting at wide-angle focal lengths, eliminating unwanted shaking that typically occurs while walking.		Powered - Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified.		Tripod - When tripod use is detected, the Image Stabilizer is stopped because it is not needed.

High-Speed Burst HQ
Utilizing the increased processing speed and power of the new Canon DIGIC 5 Image Processor, High-Speed Burst HQ makes it possible to capture fast action stills at full resolution during continuous shooting. The results are exceptionally high-quality images recorded in rapid sequence. In this mode, the PowerShot SX40 HS can capture a maximum of 8 shots in a single burst.

Zoom Framing Assist
With its 35x Optical Zoom lens, the PowerShot SX40 HS has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be very difficult to track a moving subject while trying to steady the camera. Zoom Framing Assist is an inventive feature that makes it much easier to use the camera's powerful zoom lens. When you press and hold the Zoom Framing Assist function button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving target on the LCD screen or through the electronic viewfinder. Once you find it, releasing the button will cause the lens to return to its original telephoto position, intelligently keeping the subject in focus so that you're ready to shoot and capture the perfect close-up moment.

31 Shooting Modes
PowerShot cameras offer shooting modes that make it easy to take perfect photos in a wide range of shooting situations by providing intelligent presets with optimized settings. The modes include: Custom, Manual, Aperture-Priority, Shutter-priority, Program, Smart AUTO, Sports, Movie Digest, Portrait, Landscape, Smart Shutter, High-Speed Burst HQ, Handheld Night Scene, Low Light, Beach, Foliage, Snow, Fireworks, Stitch Assist, Creative Filters, Fisheye Effect, Miniature Effect for Movies & Stills, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect, Color Accent, Color Swap, Movie, iFrame Movie and finally, Super Slow Motion Movie effect.

Smart AUTO
Photographers of all levels appreciate a camera that takes the hassle out of capturing beautiful images. The PowerShot SX40 HS gives you Smart AUTO - sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button. Smart AUTO automatically detects scenes by assessing various factors in both the background and the subject. Detected scenes are analyzed using 32 predefined shooting situations. The camera then makes optimal settings to ensure the best possible image capture, whether you're shooting stills or video. Smart AUTO also includes Advanced Subject Detection, which allows the camera to detect and track non-human moving subjects like animals and vehicles. With Smart AUTO, all you have to do is compose then take your shot. You get the results you want.

Face Detection Technology & Smart Shutter
Face Detection technology makes it easy for you to take great photos of people. The camera will automatically detect the face(s) in a frame to give it optimal focus, exposure, flash (if needed) and white balance. Smart Shutter adds fun and convenience to Face Detection because you can set the camera to release the shutter when someone winks, smiles or even enters the frame.

Special Scene Modes
Special Scene Modes have fun and creative filters you can add to your photos without having to use a computer. You can make a quirky portrait using a Fisheye Lens Effect or add a beautiful single-tone effect with Monochrome. Toy Camera Effect simulates a vintage look as if capturing the photo using a "toy" or pinhole camera.

Best Image Selection
Best Image Selection is an easy way to get great results almost every time you take a picture. When you press the shutter release, the camera will rapidly shoot a series of five images, then assess the images for any unwanted facial movements and camera shake. Out of the five images, the camera will select and save the best one.

Available in 27 Languages
There are a total of 27 display languages from which you can choose: English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified/Traditional Chinese, Japanese, Russian, Portuguese, Korean, Greek, Polish, Czech, Hungarian, Turkish, Thai, Arabic, Romanian, Ukrainian, Farsi and Hindi.

Key Features:

• Top zipper allows quick access to gear without sacrificing security
• Made from weather and shock-proof material to protect your camera and equipment
• Padded velcro divider in the main compartment adjusts to provide a customized fit to your equipment
• Two large exterior zippered pockets allow secure access to your accessories
• Two mesh pockets allow fast and easy access to your most needed accessories
• Includes a quality non slip, hand strap and adjustable shoulder strap

2x Telephoto Lens:

When your camera can't get you close enough to capture the action in detail, this 2x Telephoto lens will bring the action to you! Optically multiplying the focal length of your camera's lens by a factor of 2, it doubles your telephoto magnification and detail without any pixelization. This is dramatically better than the "Digital Zoom" feature of many cameras where the magnification is obtained by merely enlarging the existing image, resulting in a loss of sharpness.

This 2x telephoto attachment is perfect for all your long-distance imaging including sports, candids, surveillance, nature and wildlife. You will also be able to utilize your camera's macro capability at twice the usual distance, allowing for easier subject lighting with less shadows and intrusion.

	Normal View	2x Telephoto View

0.45x Wide Angle Lens:

When you've run out of room, and can't possibly fit anything else into the frame, this 0.45x Wide Angle adapter will allow you to capture it all! This 0.45x wide angle attachment more than doubles your camera's wide angle field-of-view. Scenic shots will be more panoramic and you'll be able to take outstanding group photos, even in tight places.

In addition, the detachable Macro Lens enables you to photograph small objects up close. Great for jewelry, coins, stamps, flowers, and more. Even if your camera already has macro capability, this macro lens will get you even closer for truly amazing close-up photos.

	Normal View	0.45x Wide Angle View

Kit Includes:

UV (Ultraviolet) Filter
A UV filter is used to reduce ultraviolet rays and produce crisp, clear photographs. UV filters are commonly used to help protect the surface of the lens from scratches, smudges, dirt and other hazards.

CPL (Circular Polarizer) Filter
A polarizer is different than most filters in that it is composed of two pieces of glass, mounted independently inside a round frame so that one can be rotated relative to the other. As it is rotated, it increasingly cuts out glare and haze. Polarizers reduce glare from water, glass, or any non-metallic surface. You can also use a polarizer filter to darken blue skies.

FLD (Fluorescent Light Correction) Filter
An FLD filter provides the perfect solution for obtaining pleasing skin tones and correct color while shooting without a flash under fluorescent lighting. This filter gives true-to-life color rendition by removing the harsh yellow-green cast ordinarily resulting from fluorescent bulbs. When shooting under natural light, a fluorescent filter dramatically increases color saturation of subjects such as sunrises and sunsets.

no filter	with UV filter		no filter	with PL filter		no filter	with FLD filter

Key Features:

• Prevent unwanted stray light from entering the lens
• Reduce reflections and lens flare
• Improve contrast and overall image quality
• Keep moisture or wind-blown debris off the lens

Digital Photo is the only magazine dedicated to helping you get the most out of your new digital camera and accessories. Every issue features hands-on equipment reviews, step-by-step instructions, and pro tips. You'll learn how to take better photos and how to use your computer to perfect your images and add exciting effects. The expert staff of Digital Photo will keep you up-to-date on all the latest hardware and software, so you're always on the cutting edge!

You'll get the most out of digital photography and your new camera equipment with Digital Photo!