Providing Top Quality and Affordable Silver Jewelry Since 1997.

Located in the heart of the New York City Jewelry District.

All of our silver designs are made with authentic sterling silver 925. Many of our items have a unique plating formula gives our items a luster that will not tarnish. This includes our Rhodium (white), Gold, or Pink plated jewelry. Additionally our CZ stones are top grade quality.

*Rhodium Plating Disclaimer: The plating will not tarnish under normal wear and tear.   Keep your jewelry clean with a mixture of mild detergent and a little water. Rinse it well and dry. You can also clean it with a polishing cloth.   Do not clean your rhodium plated jewelry in chemical cleaners such as jewelry dips.

As large scale importers and distributors of Sterling Silver jewelry,  our e-tailing venture provides the same quality and assortment to the end consumer. The reason companies choose us is simple, our line of jewelry features high quality, visually appealing, great selling and low cost.

Additionally, we travel the world searching for the most exclusive designs to make you look and feel great. For over 15 years our professional design team has worked with factories from Italy to Thailand to produce attractive pieces with a focus on quality and design. This is all done without sacrificing price for quality and innovation. As an e-commerce shopper you're looking for a quality product that's unique, but that doesn't mean you have to pay a lot. Our products are consistently discounted more than half of what you would pay in typical department stores.

Therefore, sit back, shop from the comfort of your home, point and click, and save big on pieces that look great and last a lifetime. Check out our